Canon and Oce join forces to lead printing industry

CANON and Oce have reached an agreement to create a global leader in the printing industry but combing the two company’s history and clienteles.

“We are delighted to welcome Oce, the ideal partner in every respect, into the Canon Group,” Canon President and COO Tsuneji Uchida says. Canon and Oce will build upon each other’s strong history and proven track record of innovation and customers to create joint enterprise of long term successes.

Sales lead generation requires follow-up efforts

Writing for the MetroWest Daily News, marketing consultant Bob Martel said that companies should nurture and follow up potential sales through a mixture of online and offline communication. He added that marketers should base approaches around client buying behaviour within their industryAmong other suggestions, Mr Martel advised growing businesses to master the use of direct mail in the coming year.

"Email has its place but do not discard the proper use of newsletters, sales letters, postcards and dimensional mail. Learn how to mail properly so that you maximise impact and control postage costs at the same time," he said.