Direct mail has improved with the rise of quality printing

Thursday 10th December 2009

Direct mail has benefited greatly from advancements in mass printing, a report has found.

Analysis by DM News found that the development of high-speed inkjet presses had made direct mail more cost-effective, personalised and impressive in its presentation of promotions.

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December 3, 2009
DM News

Royal Mail launches ad sale to readdress strike damage

Royal Mail has launched the UK’s first-ever ‘DM Sale’ to help address damage caused by the recent the Communications Workers Union strike

It aims to appeal toadvertisers who use direct mail to try new campaign tactics and encourage those that don’t to discover its benefits. A discount of 20 per cent will be available on new or additional mailings in March and April 2010.

The initiative is designed to encourage advertisers who don’t use direct mail to test it as a stand alone activity or as part of an integrated campaign as well as enabling existing DM users to try different campaign tactics during the two-month period and maximise the use of their data.