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November 20, 2009
News

KBA eyes new business lines as rival manufacturers post losses

Press manufacturer KBA is to move into solar energy and water treatment technology as it seeks to diversify, rather than "enter a merger in a shrinking market".  

Speaking after the company said that it would explore "new fields of operation", chief executive Helge Hansen said that, while print manufacturing would remain core, the company would explore acquisitions in "new business lines with good prospects for growth and earnings".

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KBA: exploring new options


November 6, 2009
News

Direct mail 'has most influence on purchasing decisions'

- Nov 6 2009, 11:29 AM

Direct mail has a bigger influence on purchasing decisions that other advertising channels, new data suggests.

ExactTarget's 2009 Channel Preference Study revealed that 76% of consumers in the US have purchased something after receiving a flyer through the post, compared to 67% who bought a product or service after watching a television advertisement, printweek.com reports.




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