Direct mail 'has most influence on purchasing decisions'
- Nov 6 2009, 11:29 AM
Direct mail has a bigger influence on purchasing decisions that other advertising channels, new data suggests.
ExactTarget's 2009 Channel Preference Study revealed that 76% of consumers in the US have purchased something after receiving a flyer through the post, compared to 67% who bought a product or service after watching a television advertisement, printweek.com reports.
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