New Plate System Added at Aztec

We here at Aztec Print are continually striving to increase our product quality and services to our customers.  This week we have purchased and installed a brand new metal plate machine.  We have disposed of our old plastic DPX plate maker and replaced it with the new Plate Rite 2055Vi flatbed violet recorder. 

Screen's thermal computer to plate solutions are unbeatable for their quality, accuracy and reliability. They consistently output plates with a dot sharpness and registration accuracy that enable superior process control and fast make-ready times. They also offer the benefits of easy daylight handling and exceptional production efficiency for both short and long runs.

Canon and Oce join forces to lead printing industry

CANON and Oce have reached an agreement to create a global leader in the printing industry but combing the two company’s history and clienteles.

“We are delighted to welcome Oce, the ideal partner in every respect, into the Canon Group,” Canon President and COO Tsuneji Uchida says.  Canon and Oce will build upon each other’s strong history and proven track record of innovation and customers to create joint enterprise of long term successes.

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Sales lead generation requires follow-up efforts

Writing for the MetroWest Daily News, marketing consultant Bob Martel said that companies should nurture and follow up potential sales through a mixture of online and offline communication. He added that marketers should base approaches around client buying behaviour within their industryAmong other suggestions, Mr Martel advised growing businesses to master the use of direct mail in the coming year.

"Email has its place but do not discard the proper use of newsletters, sales letters, postcards and dimensional mail. Learn how to mail properly so that you maximise impact and control postage costs at the same time," he said.

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Direct mail has improved with the rise of quality printing

Royal Mail launches ad sale to readdress strike damage

Royal Mail has launched the UK’s first-ever ‘DM Sale’ to help address damage caused by the recent the Communications Workers Union strike It aims to appeal toadvertisers who use direct mail to try new campaign tactics and encourage those that don’t to discover its benefits. A discount of 20 per cent will be available on new or additional mailings in March and April 2010. The initiative is designed to encourage advertisers who don’t use direct mail to test it as a stand alone activity or as part of an integrated campaign as well as enabling existing DM users to try different campaign tactics during the two-month period and maximise the use of their data.  Read More .....

Direct mail 'has most influence on purchasing decisions'

- Nov 6 2009, 11:29 AM

Direct mail has a bigger influence on purchasing decisions that other advertising channels, new data suggests.

ExactTarget's 2009 Channel Preference Study revealed that 76% of consumers in the US have purchased something after receiving a flyer through the post, compared to 67% who bought a product or service after watching a television advertisement, printweek.com reports.

Heidelberg Manroland merger has been called off 

Source: Proprint.com

A possible merger between manufacturing giants Heidelberg and manroland now appears
to be unlikely.

According to German paper Handelsblatt and media agency Reuters, sources close to the two companies said that uncertainty now surrounds the rumoured merger, following an announcement by Heidelberg last week stating that its second-quarter results would fall below expectations.

Shares in Heidelberg have since lost more than a fifth of their value, dropping 21 per cent to €5.83 ($A9.50) as of yesterday (Monday 12 October).

Handelsblatt reports that this had led to the two companies "pulling the plug" on the deal.

Exhibit focuses on pop culture, advertising art

By Michelle J. Mills, Staff Writer   This is the first time that selections from the Jay T. Last collection have been shown solo, rather than as a part of another exhibit. The show, which focuses on color lithography from its start in the United States in the 1840s through the 1890s, aims to share Last's extensive array of materials, as well as demonstrate how lithography changed the way we live and respond to color today. "Lithography launched an advertising campaign in a consumer culture," "This is the start of graphic advertising for products. The lithographic printing process also educated the masses, it introduced us to arts, literature, science and to commercial design." Read more .....

EstiMate Software's new Flatbed Digital Print Pricing Plug-In addresses all the specifics for properly pricing flatbed digital prints.

Online PR News – 15-October-2009 – EstiMate Software, provider of pricing software to the sign industry, has just released a brand-new pricing plug-in for flatbed digital printing. This new plug-in addresses the complicated issues involved with flatbed print pricing such as material waste calculations and the speed differential between different printers.

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GMG has launched a scrapping campaign to encourage users of old Revision A or B Eye-One measuring devices to buy new Eye-One products at the reduced price

Komori shows off Lithrone and
Spica waste-reducing presses

Helen Morris, printweek.com, 14 September 2009